Sierra Catalina
Innovative Leader in AI and Business Development with a passion for creating safe, ethical, and impactful AI systems that enhance user experience and drive innovation. Proven track record in business development, product development, and go-to-market strategy.
Objective
Dynamic AI professional with a proven track record in business development, product development, and go-to-market strategy. Passionate about creating and implementing safe, ethical, and impactful AI systems that enhance user experience and drive innovation. Dedicated to leading teams and developing strategic roadmaps for both consumer and B2B/enterprise products, contributing to the advancement of AI technology for the betterment of humanity.
Professional Experience

1

AI Tutor | xAI
November 2023 – May 2024
- One of the first three hires at xAI, contributing to the foundational development of the company
- Utilized proprietary software to generate consistently high-quality and accurately labeled data for NLP algorithm training
- Supported and ensured the delivery of high-quality curated data, contributing to the overall improvement of AI models and products
- Collaborated closely with technical staff to design and improve efficient annotation tools and datasets for model training and benchmarking
- Engaged in diverse writing assignments to refine generative AI models, enhancing their performance and accuracy

2

Director of Marketing and Communications | Pronto.ai & Pollen Mobile
July 2022 – October 2022
- Managed all formal communications on behalf of both organizations, ensuring consistency and clarity across all channels
- Built and maintained strong vendor and manufacturer partnerships, negotiating favorable terms and ensuring timely delivery of products and services
- Managed internal communications as well as interorganizational communications, facilitating collaboration and information sharing
- Planned and executed private and public-facing events, including speaking engagements and conferences, enhancing brand visibility and thought leadership
- Secured, organized, and executed high-profile media coverage, including a Bloomberg profile and a Fortune spotlight, significantly raising the company's public profile
- Developed and implemented marketing strategies that increased brand awareness and customer engagement
- Created and distributed press releases, newsletters, and social media content, maintaining a positive public image

3

Director of Business Development | Hotspotty
January 2021 – July 2022
- Managed an international team of developers, overseeing project milestones and deliverables to ensure timely completion
- Designed the company roadmap, aligning business objectives with product development strategies to drive growth and innovation
- Transitioned the app from a free to subscription-based model, significantly increasing revenue and user engagement
- Built strong international vendor partnerships, negotiating contracts and fostering long-term relationships
- Implemented an affiliate program that expanded market reach and boosted customer acquisition rates
- Conducted market research to identify new business opportunities and informed product development decisions
- Led cross-functional teams to develop and launch new features, improving user experience and satisfaction
- Scaled the company from 3D-printing Helium network gateways to supporting over 1.5 million hotspots online globally within 18 months
- Played a key role in securing a partnership with T-Mobile, making Helium the first decentralized wireless network to offer unlimited talk, text, and data for $20/month for life

4

Senior Project Manager | Event Central LLC
January 2017 – December 2021
- Managed all aspects of large-scale, experiential marketing event production and custom fabrication for corporate brands such as HBO, Citi Bank, Barilla, JP Morgan, Pepsi, Dreaming Tree Wines, Amazon, Lord & Taylor, Progressive, Pagani, Levi-Strauss, Anthropologie, and many more
- Oversaw logistics, including transportation, setup, and teardown, ensuring smooth execution of events
- Implemented change orders and managed project scope adjustments in a fast-paced, fluid environment
- Coordinated with clients, vendors, and internal teams to deliver high-quality events that met client expectations and budgets
- Managed 3-5 projects at a time with project budgets ranging from $200K to $1.5 million per project
- Conducted post-event evaluations to identify areas for improvement and ensure continuous enhancement of event production processes
Key Skills
Product Development
  • Designing and implementing strategic roadmaps
  • Developing and launching new features
  • Transitioning products to new business models
Go-to-Market Strategy
  • Conducting market research
  • Identifying new business opportunities
  • Implementing effective marketing strategies
Leadership & Team Management
  • Leading cross-functional teams
  • Mentoring and coaching team members
  • Managing international teams
Additional Skills

1

Business Development
Building and maintaining strong vendor partnerships, negotiating contracts, and expanding market reach through affiliate programs.

2

Communication & Public Relations
Managing formal communications, securing high-profile media coverage, and planning and executing events.

3

Project Management
Overseeing all aspects of project execution, including logistics, scope management, and post-event evaluations.
Awards & Achievements
#1 Rated App on Helium Network
Hotspotty (2021 & 2022)
Facebook Leaders Association
(2021)
Top Sales Performer
Event Central LLC (2017, 2018)
Contact Information
𝕏
@sierracatalina1
LinkedIn
linkedin.com/in/sierra-catalina
Summary
Sierra Catalina is an experienced professional with a diverse background in ethical AI, community management, and business development. She has a proven track record of driving innovative solutions that prioritize responsible technology and foster strong, engaged communities. Sierra's leadership in developing ethical AI frameworks and implementing community-centric strategies has made her a valuable asset to her clients. Her ability to coordinate cross-functional teams, manage complex projects, and deliver high-quality results within budget has consistently exceeded expectations. Sierra's commitment to continuous improvement and her strong problem-solving skills make her an invaluable partner in navigating the evolving landscape of technology and community engagement.